Inspired by the brand’s signature locations such as House of Vans, the Vans Off The Wall Skatepark in CA, owned retail shop environments and revered skate destinations from all over the globe, Vans Vice President of Global Integrated Marketing Nick Street said: “Individual expression is deeply embedded in skate culture, and Vans has been supporting and enabling this exact type of creativity for more than 50 years. This is the brand’s first venture into the metaverse. Vans World will serve as a persistent 3D space where fans can practice their ollies and kickflips with friends, and try-on and acquire exclusive Vans gear directly in the experience.

Four Vans silhouettes will be available for fans to customize, purchase, and wear in the experience. With the launch of this exclusive new experience, Vans is the first brand to bring skateboarding, fashion, and community together in one experience, providing fans with the Vans shoe customizer to create their own unique style, and full skate shop to build their perfect board. SAN MATEO, Calif., SeptemRoblox (NYSE: RBLX), a global platform bringing millions of people together through shared experiences, and Vans®, the original action sports brand and global icon for creative expression, today announced the launch of “ Vans World,” an interactive experience created by Vans on Roblox.

Fans can skate with friends and customize Vans skate shoes in platform, bridging the gap between virtual and real worlds

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